SisterSledgeSays

Okay, after thinking about my last post and getting some feedback, I’m afraid my main points are lost within my ramblings…so here’s the short story:

KRCL has been my fav radio station since I moved to Utah…there are lotsa reasons why I felt this way:

• so many genres of music represented (too numerous to mention here)
• diversity in DJ personalities
• community supported public radio
• internet streaming
• community awareness/promotion/education
• no ads
• live studio performances
• giveaways and special promotions
• finding new music to LOVE that I’d never heard before
• feeling my radio truly was my radio because they care about my needs/wants

However, KRCL recently decided to make big changes to their DJ’s and music that changed the way I felt about them. Their decisions affected so many things:

• music is now played from an approved “list”
• daytime volunteer DJ’s have been replaced with paid staff
• music and personalities have less variety
• KRCL provided little information or ability to communicate on the changes beforehand
• KRCL hasn’t provided any community outreach afterwards nor do they bother to attend to any reputation management for the fallout

Here are additional links to more information:
KRCL
SLWeekly - 1/31/08 first notice of changes
CityWeekly blog post 1/31/08
Twitter: SisterSledge profile page
Twitter search - KRCL
The “New Safe KRCL”
follow-up article at City Weekly 11/13/08
CityWeekly utahfm.org article
Utah Free Media