Marketing Experiments: Research for Raising Results Resoundingly

Marketing Experiments is a wonderful resource for learning the best “tactics” for improving your marketing results, whether they be through your website, PPC or email marketing. They use real data from real websites who have paid to be the subject of their research. I’ve attended many of their webinars and value not only the information they present, but the manner in which it is presented: Clear, concise explanation of what works and what doesn’t… and they offer plenty of time during the webinar for you to ask questions.

Below is the content of the follow-up email I received from Marketing Experiments after attending their most recent webinar - I urge you to click on the links and soak up the knowledge. Furthermore, check out their site and sign up for their journal and future webinars!

Optimizing Offer Pages: Steps that increased conversion 148%

SYNOPSIS: One of the greatest hurdles your offer pages have is proving to jaded prospects that the rewards outweigh the risks.

How can you tip the balance in your favor?

The key is creating offer pages that minimize Friction and Anxiety and emphasize Value Proposition and Incentive.

In our January 7, 2009 clinic, we used a pervasive case study to illustrate a step-by-step process for optimizing offer pages. These optimization strategies can be applied to lead generation, subscription or ecommerce sites.

You can now access the clinic in the format of your choice:

Click here for Flash format (slides with audio)

Click here for HTML brief with separate MP3 audio

greyline Marketing Experiments: Research for Raising Results Resoundingly

Upcoming MarketingExperiments Webinar:

Email Optimization: How to improve ROI from capture to conversion

Wednesday, January 21, 2009
4:00 to 5:00 p.m. EST (9:00 p.m. GMT)

Presenters:
- Dr. Flint McGlaughlin, Director, MarketingExperiments
- Jimmy Ellis, Director of Optimization Research
- Aaron Rosenthal, Director of Channels Research

Despite all the buzz about social media, email is still the top channel for most marketers.

The challenge? Growing your lists and conversions year after year.

Since email is such a low-cost yet powerful way to drive response, now is an ideal time to grow your list and strengthen your brand.

Our next clinic will show how you can maximize the impact of your email capture pages and messaging. Our team will:

- Review tests that yielded conversion gains of 49% or more
- Discuss ideas that did and didn’t work, and
- Optimize a participant’s email sign-up path live.

Join us for this interactive clinic and you’ll come away with tactics and strategies that can dramatically improve your ROI from email.

Don’t delay — this clinic is limited to 1,000 attendees.

Reserve your spot for this special Webinar

If you attend any of Marketing Experiments webinars, come back and have your say: Did you find their webinars helpful?

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